About Ashley

Founder. Strategist. Storyteller.

A 24-year body of work, built season by season — across brands, businesses, media, and community.

"I've spent my career building brands, businesses, communities, and the kind of work that actually moves people."

I'm a founder, strategist, and creative partner with more than two decades of hands-on experience across beauty, real estate, media, and digital platforms.

I partner with leaders and purpose-driven visionaries to turn raw concepts into meaningful, real-world ecosystems — merging high-level creative direction with operational clarity to build brands people deeply trust, remember, and connect with.

My conviction is simple: business is personal, brand is identity, and community is the long game. Faith, family, creativity, and lived experience shape everything I build.

Explore Alignment

Values

What guides the work.

Clarity

Strategy that's clear enough to act on tomorrow.

Story

The brand voice that only you could own.

Community

Brands that build rooms, not just audiences.

Faith

Led by purpose, grounded in something bigger.

Craft

The details people feel before they can name.

Real Life

Built by a founder who's actually done it.

The Anatomy of a Builder

Five chapters. One vision.

A documentary timeline of the assets built, the systems engineered, and the spaces reimagined.

Chapter 01

Scale & Infrastructure — The Beauty Entourage Era

From Service Provider to Enterprise CEO

Built a multi-state startup from the ground up, transitioning from direct service to scaling large teams, robust operations, and complex logistics. To fuel this growth, I project-managed and engineered custom application tech, built automated internal systems, and leveraged creative digital marketing. This era was defined by high-level execution — taking a raw brand concept and scaling it across state lines, while earning invitations into rooms with media leaders like Gary Vaynerchuk.

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Chapter 02

Rapid Innovation & Pivots — The Mobile Luxury Era

Engineering the Pivot Under Pressure

When the pandemic disrupted traditional brick-and-mortar operations, I completely reimagined the service model. I architected, built, and launched an innovative mobile salon experience utilizing two custom-outfitted, luxury box trucks. This was a masterclass in rapid MVP deployment, asset management, and brand agility. The specialized mobile assets and truck concept were successfully acquired within three years.

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Chapter 03

Physical Spaces & Real Estate Expansion — The 139 Olive Era

Reimagining Historical Real Estate & Experiential Design

I purchase, design, and completely revitalize historical properties, transforming raw structures into thriving community engines and high-yield physical assets. To date, I have conceptualized and developed three distinct historical properties. My flagship venue, 139 Olive, evolved from an entrepreneurial incubator into a highly successful, premium, women-focused event space. It operates as a self-sustaining ecosystem where community connects, entirely powered by curated partnerships with local, women-owned vendors.

BE Studio — vaulted ceilings and natural light

139 Olive — interior lounge with Kickin' It In Keller display

139 Olive — outdoor patio seating at dusk

139 Olive — Celebrate Life's Meaningful Moments brochure

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Chapter 04

Media & Local Economy

Supporting Local Small Business

What started as a simple community resource — helping local business owners navigate the modern media landscape — grew into a real media company. Kickin' It Media Group now provides affordable access to high-end content marketing, digital assets, photography, and custom web development across North Texas. Alongside building these platforms, serving on the Economic Development Board is how I show up beyond the business — invested in the local economy and the owners building inside it.

Kickin' It Local — Small Town Big Dreams hero

Old Town Keller — Where Community Comes Together

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Chapter 05

Faith & Community Leadership — Pretty In Praise

Reigniting Purpose Through Faith, Community & Restoration

Alongside my business and media work, I've continued building spaces for women to be reminded of who they are, what they carry, and what God can restore.

These initiatives were never meant to be polished programs. They were created from real seasons of healing, obedience, leadership, and the desire to gather women in rooms where faith, business, identity, and purpose could be spoken about honestly.

Pretty In Praise

A faith-led media and gathering space created to help women rebuild their relationship with God, reclaim their identity, and find beauty in the places life tried to bury. Through storytelling, podcast conversations, merchandise, and live experiences, Pretty In Praise creates space for healing, surrender, and spiritual restoration.

The BE Hive

A community for women in business who want more than networking. The BE Hive was created to bring faith-led entrepreneurs together for honest conversations, practical strategy, collaboration, and support. It is a space where women can grow their businesses without losing themselves in the process.

Pretty In Praise gathering on the porch steps

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The Evolution

From Chaos to Clarity.

Ashley in the founder/operator era at Beauty Entourage — building from inside the work. — Then — The Operator

Now — The Architect

For years, I built from the inside of the work — managing clients, teams, logistics, marketing, systems, and survival in real time. What emerged from that season wasn't just experience. It was perspective.

Today, I partner with founders, brands, and visionaries to build with clarity, structure, and long-term intention.

Next Chapter

If you're sitting on a concept that's bigger than you can build alone — let's talk.

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